Stop Losing ADU Projects to Builders With Better Marketing.
You build exceptional ADUs. But in today's market, craftsmanship alone doesn't fill your pipeline. Up to Code is the only complete, done-for-you front-end system built specifically for ADU and tiny home builders — from lead generation to signed contracts.
Claim Your Market Territory
One builder per market. First come, first served.
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The Rules of the Game Have Changed. Are You Keeping Up?
The ADU market is exploding. Laws are changing state by state. New competitors are flooding in. And the builders who win won't be the best craftsmen — they'll be the ones with the best systems.
Inconsistent Lead Flow
You're excellent at building, but your pipeline runs hot and cold. One month you're slammed, the next you're chasing referrals. You can't scale what you can't predict.
The Trust Recession
Today's consumers need to see you 7–12 times before they trust you enough to write a check. Yard signs and word-of-mouth can't build that kind of presence alone.
Competitors Are Out-Marketing You
Less-qualified builders with louder online presences are winning bids you deserve. The market doesn't reward the best builder — it rewards the most visible one.
No Time to Figure Out Marketing
You're running a construction business. Learning Google Ads, CRM systems, AI workflows, and social media isn't your job — and it shouldn't have to be.
The Opportunity Is Massive — But the Window Is Closing
The ADU boom mirrors the solar boom of 2016–2017 exactly. States are passing legislation. Government incentives are expanding. Demand is surging. The builders who establish their brand and systematize their lead generation right now will become the dominant players in their markets for the next decade.
The question isn't whether the opportunity is real. It's whether you'll be positioned to capture it.
Introducing Up to Code — Your Complete ADU Selling System
We don't just sell you leads. We install a comprehensive, automated front-end engine directly into your business — branded to you, running invisibly behind the scenes, and generating qualified appointments while you focus on building.
Omnichannel Lead Generation
Precision-targeted ad campaigns across Google, YouTube, Meta, and TikTok — designed specifically to capture homeowners actively seeking ADU solutions in your local market.
Local Brand Dominance
We build and optimize your website, graphic design, and video assets. Your brand becomes the recognized local authority — not a national conglomerate, but your business.
AI-Powered Lead Qualification
Our proprietary AI engages leads instantly, answering complex questions about setbacks, pricing, and square footage based on your specific models and local codes.
Automated Sales Workflows
From initial contact to pre-construction deposit, our CRM handles follow-up, nurturing, and appointment setting — so no lead ever falls through the cracks.
Expert Sales Support
Weekly office hours, continuous training, and a community of elite ADU builders. When you need help closing more site visits, we're in your corner.
Performance Reporting
Full transparency on every dollar spent and every lead generated. Know your cost per lead, cost per appointment, and ROI at all times.
From Zero to Booked Appointments in 30 Days
Why "Up to Code" Outperforms Every Other Marketing Agency
Most marketing agencies don't know a cottage cluster from a setback requirement. We do.
ADU Certified — The Only One
Wayne personally attended the ADU Conference in Denver and earned his ADU certification — making Up to Code the only marketing company in the industry with this credential. We don't just run ads; we understand the nuances of your business from permitting to pricing.
We've Seen This Boom Before
Wayne rode the solar wave from 2016 through its peak, scaling campaigns to 27 states. The ADU boom is following the exact same pattern. We know which strategies win at each stage of the cycle — and we're applying that proven playbook to your business right now.
One Builder Per Market, Period
We only partner with one builder per geographic market. When you claim your territory, your competitors are permanently locked out. Your leads are your leads — not shared with three other builders like HomeAdvisor or Thumbtack. This is your competitive moat.
Wayne Ledoux
Owner & CEO — Up to Code
"He started with $2,500 in the bank and a pissed-off wife. He cold-called his way to 10 clients, scaled solar to 27 states — and then applied every lesson to the ADU market."
Wayne spent 6 years in the Air Force doing F-16 avionics before transitioning into digital marketing, SEO, and lead generation. Over the next 17 years, he built systems that sold solar in 27 states — the first of which was in San Diego, where he turned a $10,000 Facebook budget into 176 installs in 60 days.
When 12 tiny home builders came to him after a failed franchise collapsed, Wayne didn't just fix their marketing — he built a dedicated expert team from the ground up, 100% focused on the ADU and tiny home space. Graphic designers. SEO specialists. Automation and AI wizards. And a paid media team that has deployed well over 8 figures in ad spend specifically in the ADU and tiny home industry.
Wayne leads the vision and strategy. His team handles the execution. You get the full weight of a specialized agency — without the overhead of building one yourself. When he says something works, it's because it's been tested across 17 active markets with real money on the line.
The Team Behind the Results
The Numbers Don't Lie. The System Works.
"4 closed, cash-collected contracts in 2025. Up to Code didn't just bring us leads — they brought us buyers. The system paid for itself many times over before the year was even half done."
"We had our biggest quarter ever — and it wasn't even close. The pipeline Up to Code built for us is consistent, qualified, and keeps filling. One quarter changed the trajectory of our entire business."
"New Hampshire isn't the easiest market, but Up to Code cracked it. We've closed over $3 million in sold ADUs and the pipeline keeps growing. If you're on the fence, just do it."
"I was skeptical — I'd been burned by marketing agencies before. But within 6 weeks of going live with Up to Code, I closed my first deal. That first contract paid for months of the program. I haven't looked back."
"Stephanie and I were doing okay on referrals, but we wanted to grow. Up to Code gave us a real system. We've 10x'd our investment and now we have a predictable pipeline instead of hoping the phone rings."
The Anchor Tiny Homes Rebuild
When the Anchor Tiny Homes franchise collapsed in 2023, 12 builders were left without systems, branding, or leads. Wayne rebuilt their entire front-end from scratch — taking what Anchor had and elevating it with AI qualification, multi-channel campaigns, and automated sales workflows.
Within 90 days, every location had a functioning lead pipeline. Within 6 months, the system had generated over $15 million in closed contracts across all markets.
Your Competitors Are Looking at This Page Right Now.
We only accept one builder per market. Once a territory is claimed, it's closed — permanently. The builder who moves first gets the exclusive advantage. The builder who waits gets locked out.
Takes less than 2 minutes. No credit card required.
Frequently Asked Questions
Everything you need to know before booking your strategy call.
What exactly is included in the system?
How is this different from HomeAdvisor or Thumbtack?
What if I'm not very tech-savvy?
How quickly will I start seeing leads?
What markets are still available?
Is there a long-term contract?
The ADU Gold Rush Is Happening. Will You Lead Your Market or Follow It?
The builders who establish their brand and systematize their lead generation today will be the industry giants of tomorrow. Your market is open right now. Check your availability before someone else does.
No credit card. No obligation. 2-minute process.